The addition of a new restaurant and bar inside Valley View has Howard excited, and it will certainly be serving more than just mashed potatoes. “We want our mashed potatoes to be as good as our slot machines and our hotel rooms.” The New Eats “We’re big on first impressions, and we’re big on details,” Howard says. He says it’s imperative to keep the first thirty seconds of a guest’s experience in mind, as that’s how long it usually takes to form a first impression, one that can be hard to shake if it’s not right. “In addition to our magnificent new grand entrance that will feature a dramatic three-story glass enclosure for guests who like to take advantage of our free valet parking service, we will also be adding a convenient second entrance just steps away from our 1,500 space parking garage,” Howard says. Howard says the expansion and renovation will be noticeable before guests even get inside. “I think we do a good job at seeing our business through the eyes of our guests.” Coming from Howard, it sounds less like a brag than a simple fact uttered by a man who describes his hobby outside of work as “the casino business.” Howard highlighted some of the most eye-popping aspects of the renovation for American Builders Quarterly. “What do our guests want when they visit our casino and how can we exceed their expectations is always my first question,” Howard says. General manager Bruce Howard, a veteran of the gaming and hospitality industry for more than thirty-three years, says Valley View’s unique approach to its guests is what stoked the extensive undertaking. Included in the massive upgrade is a new restaurant and bar, two new entrances for ease of access, an additional 43,000 square feet of overall casino space, a renovation of the hotel, existing casino, and restaurants, and a litany of other additions created with Valley View’s guests in mind. In March 2018, San Diego-based Valley View Casino & Hotel broke ground on a $50 million expansion and renovation project that had been more than a year in the making.

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